Sejdel

Acceptable Use Policy.

Last updated: 9 September 2026

This Acceptable Use Policy (“Policy”) is part of our Terms & Conditions (“Legal Terms”) and should therefore be read alongside them. If you do not agree with these Legal Terms, please refrain from using our Services. Your continued use of our Services implies acceptance of these Legal Terms.

Please carefully review this Policy which applies to any and all:

01Who we are

We are Sejdel AB (“Company,” “we,” “us,” or “our”), a company registered in Sweden, Göteborg. We operate the website https://sejdel.com (the “Site”), the mobile application Sejdel (the “App”), as well as any other related products and services that refer or link to this Policy (collectively, the “Services”).

02Use of the Services

When you use the Services, you warrant that you will comply with this Policy and with all applicable laws.

You also acknowledge that you may not:

Subscriptions

If you subscribe to our Services, you understand, acknowledge, and agree that you may not, except if expressly permitted:

AI Products

When you use the AI Products provided by Sejdel AB, you warrant that you will not:

03Community guidelines

Sejdel is for people who go out together, and it works because people trust each other with a fairly personal picture of their night. These rules keep it that way.

Look after each other. Never use Sejdel to pressure, dare, or compete anyone into drinking more than they want to. Racing, forfeits, and “keep up” challenges are not what the numbers are for.

Other people's nights are theirs. Only post photos of people who are happy to be posted. Someone who has been drinking cannot meaningfully agree to a photo going up, so if in doubt, do not post it. Remove it if they ask.

Do not share what you see about someone else. A friend's estimated blood alcohol content, their location, whether they are out, and who they are with are shared with you inside a session, not with anyone outside it. Do not screenshot or repost it.

Be accurate about bars. Beer prices and venue details you add are used by other people to decide where to go. Do not submit prices you have not seen, and do not report a venue falsely.

Do not impersonate. Do not pretend to be another person, or claim a bar or venue you have no authority over.

No harassment. No abuse, threats, hate, sexual harassment, or unwanted contact, in posts, comments, or direct messages. Do not use the guest list or messaging to pester a venue or a person.

Nothing illegal, and nothing that puts people at risk. No drugs, weapons, stolen goods, or sexual content. Do not encourage anyone to drink and drive.

You must be 18 or over to use Sejdel.

If something is wrong, report it. Use the report and block tools in the app, or email contact@sejdel.com. We remove content and suspend accounts that break these rules.

04Artificial intelligence

We recognize the significant impact AI can have on our users and society, and we are dedicated to ensuring that our AI Products are designed and operated in a manner that aligns with comprehensive ethical standards. We aim to use AI to enhance user experiences while upholding fairness, transparency, and accountability principles.

This Policy applies to all AI-powered features, services, and systems in our Services. It governs the development, deployment, and use of AI technologies to protect users' rights and maintain transparency in all AI operations. This Policy applies to all stakeholders, including employees, third-party vendors, and partners who contribute to or interact with our AI Products.

Enforcement

Any misuse of our AI Products or failure to adhere to the standards outlined in this Policy will result in appropriate actions to ensure the integrity of our platform and the protection of our users. The specific consequences for misuse of AI may vary depending on the nature and severity of the violation and the user's history with our Services.

Violations may include, but are not limited to:

Depending on the violation, Sejdel AB may take one or more of the following actions:

Commitment to responsible AI

In addition to the consequences outlined above, we are committed to repairing any harm caused by the misuse of AI. We will correct biased outcomes and implement additional safeguards to prevent future violations.

At Sejdel AB, we are committed to the ongoing refinement and enhancement of our Policy. As technology evolves and regulatory environments shift, we recognize the importance of keeping our policies up to date to ensure that they remain relevant, effective, and aligned with best practices in AI ethics. We will regularly review and update our Policy to reflect technological advancements and legal changes in local, national, and international regulations related to AI.

05Contributions

In this Policy, the term “Contributions” means:

Some areas of the Services may allow users to upload, transmit, or post Contributions. We may but are under no obligation to review or moderate the Contributions made on the Services, and we expressly exclude our liability for any loss or damage resulting from any of our users' breach of this Policy. Please report any Contribution that you believe breaches this Policy; however, we will determine, in our sole discretion, whether a Contribution is indeed in breach of this Policy.

You warrant that:

You also agree that you will not post, transmit, or upload any (or any part of a) Contribution that:

You may not use our Services to offer, present, promote, sell, give away or otherwise make available to others any good or service involving:

06Reviews and ratings

When your Contribution is a review or rating, you also agree that:

07Reporting a breach of this Policy

We may but are under no obligation to review or moderate the Contributions made on the Services and we expressly exclude our liability for any loss or damage resulting from any of our users' breach of this Policy.

If you consider that any Service, Content, or Contribution:

We will reasonably determine whether a Service, Content, or Contribution breaches this Policy.

08Consequences of breaching this Policy

The consequences for violating our Policy will vary depending on the severity of the breach and the user's history on the Services, by way of example:

We may, in some cases, give you a warning and/or remove the infringing Contribution, however, if your breach is serious or if you continue to breach our Legal Terms and this Policy, we have the right to suspend or terminate your access to and use of our Services and, if applicable, disable your account. We may also notify law enforcement or issue legal proceedings against you when we believe that there is a genuine risk to an individual or a threat to public safety.

We exclude our liability for all action we may take in response to any of your breaches of this Policy.

09Complaints and removal of legitimate content

If you consider that some Content or Contribution has been mistakenly removed or blocked from the Services, please refer to the contact details at the bottom of this document and we will promptly review our decision to remove such Content or Contribution. The Content or Contribution may stay “down” whilst we conduct the review process.

Sejdel does not review content before it is published. Posts, stories, comments, submitted beer prices, and venue offers appear immediately.

We monitor in two ways. Any user can block another user, which takes effect at once and needs no decision from us. Any user can also report a post, story, comment, profile, or venue listing, with a reason. Reports go to a queue that only Sejdel administrators can read.

We review each report against this Policy and our community guidelines. What we consider includes what the content shows, whether the person affected consented, whether the account has been reported before, and whether the content is unlawful. Where the report concerns a photograph of someone who did not agree to appear in it, we act on the request of the person shown.

Depending on the outcome we may take no action, remove the content, warn the account, restrict its ability to post, suspend it, or suspend a venue's business account. Serious cases, in particular anything involving a minor, credible threats, or the use of the app to track or follow a person, result in immediate suspension without a warning. Unlawful content is removed and reported to the relevant authority where required.

We aim to review reports within a few days. Stories expire automatically twenty-four hours after posting.

If your content is removed or your account is restricted, you may contest the decision by emailing contact@sejdel.com, and a person will review it.

10Disclaimer

Sejdel AB is under no obligation to monitor users' activities, and we disclaim any responsibility for any user's misuse of the Services. Sejdel AB has no responsibility for any user or other Content or Contribution created, maintained, stored, transmitted, or accessible on or through the Services, and is not obligated to monitor or exercise any editorial control over such material. If Sejdel AB becomes aware that any such Content or Contribution violates this Policy, Sejdel AB may, in addition to removing such Content or Contribution and blocking your account, report such breach to the police or appropriate regulatory authority. Unless otherwise stated in this Policy, Sejdel AB disclaims any obligation to any person who has not entered into an agreement with Sejdel AB for the use of the Services.

11How can you contact us about this Policy?

If you have any further questions or comments, or wish to report any problematic Content or Contribution, you may contact us by email at contact@sejdel.com, or through our contact form.

Questions? contact@sejdel.com  ·  Contact  ·  See also the Privacy Notice, Terms & Conditions, Cookie Policy, Accessibility Statement, the EULA and the Disclaimer.

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